Traklight, a cloud-based software startup headquartered in Phoenix, announced that they have raised $350,000 from private investors and others in angel funding. The company is planning to utilize the funding for expanding its nationwide sales and marketing efforts.
Traklight is subscription-based software start-up targeted to entrepreneurs, lawyers, and other professionals who have to protect intellectual property (IP). Mary Juetten, the CEO and founder of Traklight says that the intellectual property makes up over 80% of the small businesses’ valuation. Protecting and identifying the Intellectual Property can be the differentiator between success and failure, especially for startups.
Traklight is a one-of-its-kind startup which enables inventors and small companies to identify, register, store and protect their intellectual property by using a self-guided online questionnaire. The system creates a custom IP strategy with integrated secure file-sharing and storage, allowing entrepreneurs and small businesses to leverage their IP, all while saving time and legal fees. The company views law firms and IP attorneys as their indirect competitors. But still they are offering their services to them.