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Widerman Malek Law Blog

5 Benefits of a Trademark and Why You Need One to Protect Your Intellectual Property

Trademarks are the building blocks for the success of a new company. There are numerous reasons why a company or an individual needs to secure a trademark, including:   1. Brand Protection The public identifies a trademark and then separates the products and services from the other products and services in that field, creating brand recognition […]

Design Patents: All You Need to Know

What Is a Design Patent?   A design patent covers only the ornamental design of an object of manufacture. This means essentially that the design patent protects the appearance of a product. And to be eligible for a design patent, the object’s appearance must be novel and non-obvious. So, there must be something unique about the […]

How to Mitigate Intellectual Property Infringement

When it comes to Intellectual Property, it is essential to consider your options and legal protection. There are many ways individuals can intentionally or unintentionally interfere with your Intellectual Property.  Helpful hints to avoid interference by others:  Have a Trademark registered for your desired brand’s name, logo, or design to ensure they are secured and […]

Five Classic Examples of Trademarks

What is a trademark? “A trademark can be any word, phrase, symbol, design, or a combination of these that identifies your goods or services.”  A trademark is how customers recognize you in the marketplace and distinguish you from your competitors. There are many different types of marks that can function as a trademark.  It could […]

Why are Patents Important? Protecting Your Intellectual Property

Many people ask, “Are patents worth getting and what substantial benefits do they offer?”  The answer is unequivocally, yes.  The advantages of obtaining a patent almost always outweigh the potential complications that may arise if one is not secured. Especially if you plan to manufacture and sell your product on your own, a patent helps […]

Happy World IP Day!

Why OSU Could Not Get a Trademark for THE

As college football fans welcomed back the return of another season, there has been much to celebrate. The time-honored traditions of Saturdays spent tailgating or cheering in front of the television give us all something to get excited for. But one group of Buckeye fans got some bad news near the start of the season. […]

NFL and College Football Trademarks – Part 2

Many years ago, I wrote an article about using NFL trademarks, which can be found here. As a result of that article, and despite the advice in it, I continue to get many questions asking if an NFL logo can be used to sell something. Everything Except the Logo? Some people try to get crafty […]

Five Widerman Malek Attorneys Selected as 2021 Florida Super Lawyers and Rising Stars

Widerman Malek is excited to announce that five of our firm’s attorneys are honorees for the 2021 Florida Super Lawyers and Rising Stars list. Each year, no more than five percent of lawyers in the state are selected to appear on the list of Florida Super Lawyers, and no more than 2.5 percent are selected […]

Atlas Van Lines Fights for Its Brand and Prevails in Trademark Infringement Case

Atlas Van Lines, an international transportation and logistics company, has been operating as “Atlas” since 1948. The company includes hundreds of agents across the United States and is a well-established brand throughout the country. In 2017, Atlas Van Lines discovered their registered trademarks, including “Atlas” and “Atlas Logistics,” were being used to advertise the services […]

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