Trademark

How Does a Franchise Work?

In 1955, a 65 year old man wearing a white suit to match his white hair and goatee took $105…

13 years ago

Trademarks, Blue Ivy and False Headlines

By Mark Warzecha I recently read an article in Rolling Stone with the title, “Jay-Z and Beyoncé lose bid to…

13 years ago

You Cybersquatter! That’s My Domain Name

In the early 1990’s before the dot.com craze, a young entrepreneur named Ray Sozzi started his company Student Advantage.  His…

13 years ago

Proving Trademark Infringement in the Ninth Circuit

To prevail on a Lanham Act trademark claim in the Ninth Circuit, a plaintiff must prove: (1) that it has…

13 years ago

Trade Dress Your Product

In 1916, a glass bottle manufacturing company in Terre Haute, Indiana won a bottle design contest.  Their contour shaped bottle…

13 years ago

Can a Celebrity be More Marketable Dead than Alive?

Have you recently seen the new Dior J’Adore commercial starring Charlize Theron?  Did you happen to notice her co-stars in…

13 years ago

Better Coin that Catchphrase

As a native New Englander, I have been known to say the phrase “wicked awesome” repeatedly when describing an enjoyable…

13 years ago