About the Position
Widerman Malek, a Melbourne, Florida based law firm with an additional office in Celebration, Florida, is currently seeking an on-site Marketing Coordinator.
This role would be reporting to the Marketing Executive Team (Marketing Partners and Director of Marketing).
The Coordinator will be responsible for the various duties outlined below and must bring a flexible, team-oriented mindset to successfully execute these responsibilities.
We offer competitive compensation and a comprehensive benefit package including medical, dental, 401k, and more.
Requirements
- 2-3 years of legal marketing or professional services marketing is required
- Full-time position
- Qualified candidates must be self-motivated, possess great attention to detail, be an excellent communicator, well organized, and proficient with computers, particularly Microsoft Office
- Must be able to multi-task in a fast-paced environment, while maintaining a personal and professional presentation
- This position requires a high level of proficiency in both strategic level activities and hands-on, tactical execution
- Experience with Adobe Design, Canva, and WordPress preferred
- Some travel is required between office locations
Responsibilities
Networking & Events
- Actively network in the community, attending regular events to build and maintain professional relationships
- Represent the firm as a spokesperson at events, effectively communicating our message and fostering positive relationships with those in the community
- Coordinate, maintain, and promote the internal firm calendar for community and marketing events
- Run sponsor booth at events where we have a table for information about the firm
- Promote sponsored events internally and coordinate firm attendance to ensure tables are filled at sponsored functions
- Prepare and provide promotional swag items and raffle baskets for sponsored events
- Assist with event invitations, monitor replies, manage follow-ups, and cancellations
- Organize employee internal gatherings such as summer family and holiday parties
- Be prepared to attend evening and weekend events as needed to support the firm’s community presence
Content/Social Media
- Manage and curate engaging content for firm’s social media platforms, ensuring consistent and timely updates
- Work with the marketing team to develop growth-focused campaigns including creating impactful campaign assets: ad copy, visuals, videos, landing pages, etc.
Online Profile Maintenance
- Update attorney website bios
- Update attorney online profiles/directory profiles on platforms such as Super Lawyers, Best Lawyers, LinkedIn, Avvo, membership portals
- Maintain Company and individual profiles on LinkedIn, Facebook, and Instagram in addition to any others
Sponsorship & Memberships
- Review and oversee sponsorship and membership requests in adherence to policy guidelines
- Collaborate with attorneys and the firm to optimize marketing opportunities
- Craft strategic sponsorship and membership initiatives tailored to target audiences, fostering meaningful partnerships, and maximizing brand exposure
Administrative Activities
- Maintain and grow the firm’s Customer Relationship Management database (Dynamics)
- Print and distribute printed bios, prepare, and assemble marketing packets
- Prepare PowerPoint presentations for attorney presentations
- Inventory, order, and organize promotional swag items and collateral supplies
- Prepare cards, gifts, and promotional items for distribution
- Provide proofreading support of marketing related copy to include bios, articles, blogs, newsletters, ads, and collateral materials
- Generate labels for direct mail campaigns and client gifts
- Maintain polite and professional communication via phone, e-mail, and mail at all times
How to Apply
Please provide your resume with a cover letter, references, and salary expectations for consideration to avincent@USLegalTeam.com and reference “Marketing Coordinator Position” in the subject line.
