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The Purpose of Trademarks

Trademarks can serve multiple purposes and they can vary according to the company and what their overall intention is. There are two main purposes that a trademark serves. One is distinguishing and identifying services or goods that a seller or manufacturer sells or is sold by other companies or sellers. The second is to give […]

The Reasons Fashion is Hard to Trademark

Expensive designers that sell their clothing for thousands of dollars for one item are not very affordable to the masses, so how do people that cannot afford those prices wear clothing that looks like a million bucks? Or how does the average consumer dress just like their favorite celebrity when they cannot afford those hefty […]

Do You Need An Attorney for Trademark Application?

Filing an application for a Trademark begins a legal proceeding.  The United States Patent and Trademark Office (USPTO) provide an attorney as part of the process.  However, you are not required to use the attorney provided.  You are legally allowed to provide your own for the process.  Here are a few considerations before you decide […]

Trademarks and recognition

When someone needs a tissue do they ask you for a tissue?  No.  They most likely will ask you if you have a Kleenex and not think anything about it.   Tissues are not Kleenex, but Kleenex is a brand of tissue.  It has become a household word and goes to show you how important a […]

The Hype-Wipe trademark lawsuit

Companies and individuals who invent a product or brand are understandably protective of their invention. To see how far a company will go to protect its brand name is evident in a trademark lawsuit from June of 2014.  It involves an innovative 12 year old and a dirty cell phone screen. While most 12 year […]

Terrible Trademark Trends

It’s likely at some point you’ve read something in a magazine or online that had a ™ by the name of a product. That is the symbol for trademark. A trademark is used to identify things that are produced or offered by a certain company, like the Adidas three strip trademark. Yes, stripes can be […]

Why Are Trademarks Fundamental To A Business?

A trademark is an established or legally registered word, symbol or phrase that a business uses to represent a product or service. These labels, emblems, logos, brand names, or tags constantly influence people’s buying decisions. Therefore, they are an important part of effective commerce. Trademarks make it easy for consumers to recognize and identify a […]

Trademark Needed to Terminate More Tragedy

The shooting spree at Sandy Hook Elementary took many lives on December 14, 2012. The family of one of the victims is still trying to protect one of those lost lives. 27-year-old teacher Victoria Soto was killed trying to shield her first grade students at the Newtown, Connecticut school. The grief for Soto’s family has […]

Hot Dog! It’s a Handbag

The fashion phenomenon Louis Vuitton filed a lawsuit in 2007 for trademark dilution and copyright infringement. The case was formally known as Louis Vuitton Malletier v. Haute Diggity Dog. The suit was against the pet product company called Haute Diggity Dog. It was based in Nevada and created a product line called Chewy Vuitton. They […]

Four Biggest Trademark Myths

A trademark has to be registered before protection starts. Although registering a trademark is always a great idea, protection of the trademark actually begins when the symbol or name is first used on the product or service (simply using in marketing materials is not enough).  The criteria for protection includes:  the symbol must be in […]

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