Trademarks can serve multiple purposes and they can vary according to the company and what their overall intention is. There are two main purposes that a trademark serves. One is distinguishing and identifying services or goods that a seller or manufacturer sells or is sold by other companies or sellers. The second is to give […]
Companies and individuals who invent a product or brand are understandably protective of their invention. To see how far a company will go to protect its brand name is evident in a trademark lawsuit from June of 2014. It involves an innovative 12 year old and a dirty cell phone screen. While most 12 year […]
The fashion phenomenon Louis Vuitton filed a lawsuit in 2007 for trademark dilution and copyright infringement. The case was formally known as Louis Vuitton Malletier v. Haute Diggity Dog. The suit was against the pet product company called Haute Diggity Dog. It was based in Nevada and created a product line called Chewy Vuitton. They […]
Intellectual Property… You know that wonderful system that aims to foster an environment in which creativity and innovation can flourish. It’s supposed to be a ‘feel good’ approach to knowing that you’re covered and no one can take advantage of your priceless and genuinely unique inventions. The laws behind IP are a bit more precise […]
Let’s say tomorrow I produce an amazing product (a honey that doesn’t stick, a soda that never fizzles, thread that easily goes through a needle) and I am ready to take this creation to market. Now, what do I call it? Something catchy of course. As I sit down with my friends and brainstorm names, […]
Duckhorn Vineyards is suing Trinchero Family Estates over trademark infringement of their wine brand. Trinchero Family Estates recently paired up with A&E’s reality television family, Duck Dynasty, to produce a new wine called Duck Commander. Duckhorn argues their new wine brand infringes upon their already well established 30 year old brand causing consumer confusion. Is […]
With all the hoopla going on with the federal government these past couple of weeks and with it being more than likely to continue for at least a couple more, there is one word that it is impossible to avoid, Obamacare. Whether you are for or against Obamacare, formally known as the Affordable Care Act, […]
Kate Middleton is making news this week and it has nothing to do with her baby bump. The Duchess of Cambridge has applied to the U.K.’s Intellectual Property Office to trademark her name for charitable goods. She and her husband, Prince William, started The Royal Foundation of the Duke and Duchess of Cambridge back in […]
What is a company trademark? “A trademark is any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others.” – defined by dictionary.com. There are many different types of distinctive marks […]
