As you build your business, your brand name, logo, and identity are some of your most valuable assets. Many business owners don’t realize that you can get trademark rights just by using your brand, even if you haven’t registered it. These are called common law trademark rights. While they offer some protection, they are much […]
You’ve invested your time, money, and creativity into building your brand. But have you truly protected it? Just as you would not skip homeowners’ insurance, especially in coastal Florida, where hurricanes are common, your business name should be protected from potential storms like copycats, competitors, and brand confusion. Why Registering a Federal Trademark with the […]
With the explosion of social media marketing and sales, a product’s visual identity is often as important as the product itself. This is where trade dress—a form of intellectual property protection—comes into play. But what exactly is trade dress, and how does it safeguard your brand’s unique look? Let’s break it down. What Is Trade […]
Trademark protection is designed to secure a business asset that is unique to your business and your business alone. This prevents consumer confusion by making it easy for a consumer to identify what product is yours versus that of a competitor’s business. Therefore, your trademark is an important business asset. The stronger your logo or […]
In 2019, the United States Patent and Trademark Office (USPTO) implemented a significant change affecting trademark applicants and registrants outside the United States. The requirement mandates that all foreign-domiciled trademark applicants and registrants must be represented by a U.S. licensed attorney. This shift in policy has important implications for trademark attorneys practicing internationally, as it […]
In the world of cinema, few vehicles are as iconic and beloved as the DeLorean time machine from the “Back to the Future” trilogy. As a sneakerhead, one of my dream sneakers would be the Marty McFly Nike’s, but with a price tag of $18,500, I’m going to have to write just a few more […]
Without a doubt, I get close to two or three calls/emails a week from clients telling me that they received something in the mail telling them that they have to pay a fee in order to keep their trademark registration alive, to renew their trademark registration or, my personal favorite, to “monitor” their trademark application. […]
Trademarks are the building blocks for the success of a new company. There are numerous reasons why a company or an individual needs to secure a trademark, including: 1. Brand Protection The public identifies a trademark and then separates the products and services from the other products and services in that field, creating brand recognition […]
What is a trademark? “A trademark can be any word, phrase, symbol, design, or a combination of these that identifies your goods or services.” A trademark is how customers recognize you in the marketplace and distinguish you from your competitors. There are many different types of marks that can function as a trademark. It could […]
