A trademark has to be registered before protection starts. Although registering a trademark is always a great idea, protection of the trademark actually begins when the symbol or name is first used on the product or service (simply using in marketing materials is not enough). The criteria for protection includes: the symbol must be in […]
Many businesses these days use social media to help reach customers. They post status updates on Facebook – they tweet sales and thoughts on Twitter. It’s working too! Customers love to keep up to date with what’s on sale, what discounts are being offered and special promotions. Customers especially love the interactive nature and informal […]
What is Copyright Law? Before you can take a quiz about copyright law, you must first understand the definition of a copyright. A copyright is a form of protection provided by the laws of the United States to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. […]
Some pretty important changes have come across the news wires lately regarding the US Patent Office. In order to keep our readers up to date, we thought we’d share some of the highlights: The US Patent Office has announced a new Commissioner for Trademarks. Mary Dennison assumed her new position on January 1, 2015. In […]
It happens to everyone at one time or another. You’re working on some type of problem and you realize – you’ve got a much better way of solving it. Or perhaps, you’re playing around with something and it hits you – if you could just add a few minor features, it would be perfect! After […]
Search engine optimization is a crucial aspect of a company’s online business success. It is what makes them visible to their potential customers. Before we move forward into the case at hand, let’s further understand the definition of a trademark and what it protects. A trademark is a word, symbol, or phrase, used to identify […]
If Richard Branson has his way, it might be. Mr. Branson, the tremendously successful entrepreneur and chairman and founder of the Virgin Group has instituted a policy whereby the company’s lawyers aggressively target any company that uses the name Virgin in its own name, its marketing materials or within its URL. The Virgin group has […]
Now that you have done all the leg work and have successfully acquired your patent, you may be wondering if you should push forward into production and venture down that sometimes daunting road, or if you should put a price tag on your invention and sell it to the highest bidder? If you choose to […]
