As you build your business, your brand name, logo, and identity are some of your most valuable assets. Many business owners don’t realize that you can get trademark rights just by using your brand, even if you haven’t registered it. These are called common law trademark rights. While they offer some protection, they are much […]
At our firm, giving back is not just something we do – it’s who we are. In the latest issue of Paradigm Magazine from the International Society of Primerus Law Firms™, WM intellectual property partner Mark Warzecha, chair of the Primerus Community Service Board, highlights how law firms worldwide are making an impact through the […]
When it comes to resolving business disputes, mediation offers a uniquely effective approach that goes beyond the limitations of traditional litigation. While many assume that business conflicts are simply about interpreting shareholder or operating agreements, my experience as a mediator specializing in these matters tells a different story. Business disputes often resemble divorces, with emotions […]
The United States Patent and Trademark Office (USPTO) recently announced an upcoming fee increase slated to take effect on January 19, 2025, impacting trademark applicants, owners, and practitioners. This adjustment, which follows the USPTO’s periodic reviews of operational costs, aims to ensure the agency maintains its ability to deliver quality services and uphold the intellectual […]
With the explosion of social media marketing and sales, a product’s visual identity is often as important as the product itself. This is where trade dress—a form of intellectual property protection—comes into play. But what exactly is trade dress, and how does it safeguard your brand’s unique look? Let’s break it down. What Is Trade […]
Trademarks are the building blocks for the success of a new company. There are numerous reasons why a company or an individual needs to secure a trademark, including: 1. Brand Protection The public identifies a trademark and then separates the products and services from the other products and services in that field, creating brand recognition […]
What is a trademark? “A trademark can be any word, phrase, symbol, design, or a combination of these that identifies your goods or services.” A trademark is how customers recognize you in the marketplace and distinguish you from your competitors. There are many different types of marks that can function as a trademark. It could […]
