Trademark

So the big tournament starts tonight – that’s right, we are starting with 64 teams and the team that goes through the tournament undefeated brings home the big trophy.  Half the fun is looking for that Cinderella team that upsets a few teams on the way, maybe even makes it to the Sweet 16.  This […]

Business owners know that they should file their businesses with the state for tax purposes.  This is a responsibility and usually done begrudgingly.  After all, who wants to pay taxes?  But are there any advantages for registering business with the state? You may be surprised to learn that there are three major advantages for registering […]

Is Susan G. Komen for the Cure® a Trademark Bully?

When does fighting to protect a trademark borderline on trademark bullying?  Trademarks are established to protect an individual’s, a corporation’s, or non-profit organization’s creative work.  What happens when the trademark owner takes protecting their trademark too far as to be deemed as domineering?  The best examples of crossing the line can be witnessed with non-profit […]

Trade Name v. Trademark

  By: Widerman Malek Team Is a “trade name” the same thing as a “trademark?” This is a topic that seems to give people trouble. The Lanham Act offers some help to distinguish the terms. By definition, a “trade name” is any name used by a person to identify his or her business or vocation. […]

Trademark Law: Geographic Terms

  In my last post, I discussed the ability to trademark generic terms. This post focuses on trademarking geographic terms. In the United States, geographic terms can be registered and protected as trademarks identifying a single commercial source if certain conditions are met. Geographic terms have traditionally been very important in identifying the source and […]

Trademark Law: Generic Terms

  My next couple of posts are going to focus on the types of words that can and can’t be trademarked. This post centers on generic terms. In short, a generic name of a product can never function as a trademark to indicate origin. The terms “generic” and “trademark” are mutually exclusive. If a term […]

Amendments to the Lanham Act

  2000: Restructuring of the U.S.P.T.O. In 2000, there were substantial changes to the structure and administration of the Patent and Trademark Office. One important structural change was the separation of the patent and trademark functions into separate operating units within the PTO. The PTO implemented a new position, which was titled the “Director of […]

Trademark Law: Secondary Meaning

  In trademark law, marks are placed along a continuum of distinctiveness. If a mark is classified as not being inherently distinct, the mark must acquire distinctiveness in consumers’ minds to achieve trademark status. That acquired distinctiveness is called a “secondary meaning.” Secondary meaning is a new and additional meaning that attaches to a mark. […]

Trademark Dilution: Blurring v. Tarnishment

The Federal Trademark Dilution Act (“FTDA”), embodied in Section 43(c)(1) of the Lanham Act, provides that famous marks are eligible for federal protection when a third party’s use of the mark dilutes the famous mark’s distinctiveness, even in the absence of competition, likelihood of confusion, mistake, or deception. Protection against dilution does not exist to […]

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