Trademarks can serve multiple purposes and they can vary according to the company and what their overall intention is. There are two main purposes that a trademark serves. One is distinguishing and identifying services or goods that a seller or manufacturer sells or is sold by other companies or sellers. The second is to give […]
Intellectual property might be a mystery to many. What is it? Intellectual property is something created by a person, like a type of document that is created by using an individual’s intellect and creativity. Any person, who creates music, writes, makes a movie or takes photographs, can use the definition of intellectual property to describe […]
Intellectual property can be either owned by individuals or companies. While many companies and individuals keep their creations, many companies own such intellectual property with the general idea of selling it under legal terms. And there are times when an individual may prefer to sell the intellectual property rather than retain it for themselves. Types […]
Who’s suing for what? What is pending against who? Why are they filing where? Thousands of intellectual property cases are making their way on dockets across the country each year. It would almost make sense these days to have a separate division strictly for handling intellectual property issues in every business in corporate America. Intellectual […]
Companies and individuals who invent a product or brand are understandably protective of their invention. To see how far a company will go to protect its brand name is evident in a trademark lawsuit from June of 2014. It involves an innovative 12 year old and a dirty cell phone screen. While most 12 year […]
The fashion phenomenon Louis Vuitton filed a lawsuit in 2007 for trademark dilution and copyright infringement. The case was formally known as Louis Vuitton Malletier v. Haute Diggity Dog. The suit was against the pet product company called Haute Diggity Dog. It was based in Nevada and created a product line called Chewy Vuitton. They […]
I bet when you are having a conversation with someone, during the conversation someone will use a popular phrase that has been associated with a product. Or it might be a line from a movie. Maybe a line from a book. You know someone came up with these phrases, can you be accused of IP […]
Search engine optimization is a crucial aspect of a company’s online business success. It is what makes them visible to their potential customers. Before we move forward into the case at hand, let’s further understand the definition of a trademark and what it protects. A trademark is a word, symbol, or phrase, used to identify […]
If Richard Branson has his way, it might be. Mr. Branson, the tremendously successful entrepreneur and chairman and founder of the Virgin Group has instituted a policy whereby the company’s lawyers aggressively target any company that uses the name Virgin in its own name, its marketing materials or within its URL. The Virgin group has […]
