With the explosion of social media marketing and sales, a product’s visual identity is often as important as the product itself. This is where trade dress—a form of intellectual property protection—comes into play. But what exactly is trade dress, and how does it safeguard your brand’s unique look? Let’s break it down. What Is Trade […]
Trademark protection is designed to secure a business asset that is unique to your business and your business alone. This prevents consumer confusion by making it easy for a consumer to identify what product is yours versus that of a competitor’s business. Therefore, your trademark is an important business asset. The stronger your logo or […]
In 2019, the United States Patent and Trademark Office (USPTO) implemented a significant change affecting trademark applicants and registrants outside the United States. The requirement mandates that all foreign-domiciled trademark applicants and registrants must be represented by a U.S. licensed attorney. This shift in policy has important implications for trademark attorneys practicing internationally, as it […]
In the world of cinema, few vehicles are as iconic and beloved as the DeLorean time machine from the “Back to the Future” trilogy. As a sneakerhead, one of my dream sneakers would be the Marty McFly Nike’s, but with a price tag of $18,500, I’m going to have to write just a few more […]
Without a doubt, I get close to two or three calls/emails a week from clients telling me that they received something in the mail telling them that they have to pay a fee in order to keep their trademark registration alive, to renew their trademark registration or, my personal favorite, to “monitor” their trademark application. […]
Trademarks are the building blocks for the success of a new company. There are numerous reasons why a company or an individual needs to secure a trademark, including: 1. Brand Protection The public identifies a trademark and then separates the products and services from the other products and services in that field, creating brand recognition […]
When it comes to Intellectual Property, it is essential to consider your options and legal protection. There are many ways individuals can intentionally or unintentionally interfere with your Intellectual Property. Helpful hints to avoid interference by others: Have a Trademark registered for your desired brand’s name, logo, or design to ensure they are secured and […]
What is a trademark? “A trademark can be any word, phrase, symbol, design, or a combination of these that identifies your goods or services.” A trademark is how customers recognize you in the marketplace and distinguish you from your competitors. There are many different types of marks that can function as a trademark. It could […]
As college football fans welcomed back the return of another season, there has been much to celebrate. The time-honored traditions of Saturdays spent tailgating or cheering in front of the television give us all something to get excited for. But one group of Buckeye fans got some bad news near the start of the season. […]
