The fashion phenomenon Louis Vuitton filed a lawsuit in 2007 for trademark dilution and copyright infringement. The case was formally known as Louis Vuitton Malletier v. Haute Diggity Dog. The suit was against the pet product company called Haute Diggity Dog. It was based in Nevada and created a product line called Chewy Vuitton. They […]
Did you know that states have trademark infringement laws as well as the Federal government? If you’ve obtained a federal trademark, you can file an infringement suit under federal laws, but don’t forget your state’s laws as well. Although states offer some level of protection, federal protection of trademarks is more extensive. The first step […]
If someone asked you about Intellectual Property, would you know what they were talking about? Would you think it was a smartly built house? Maybe one of those smart phones? You would be wrong if those were your guesses. Intellectual property has to do with creations of the mind. A painting by Van Gogh would […]
A trademark has to be registered before protection starts. Although registering a trademark is always a great idea, protection of the trademark actually begins when the symbol or name is first used on the product or service (simply using in marketing materials is not enough). The criteria for protection includes: the symbol must be in […]
Many businesses these days use social media to help reach customers. They post status updates on Facebook – they tweet sales and thoughts on Twitter. It’s working too! Customers love to keep up to date with what’s on sale, what discounts are being offered and special promotions. Customers especially love the interactive nature and informal […]
Search engine optimization is a crucial aspect of a company’s online business success. It is what makes them visible to their potential customers. Before we move forward into the case at hand, let’s further understand the definition of a trademark and what it protects. A trademark is a word, symbol, or phrase, used to identify […]
If Richard Branson has his way, it might be. Mr. Branson, the tremendously successful entrepreneur and chairman and founder of the Virgin Group has instituted a policy whereby the company’s lawyers aggressively target any company that uses the name Virgin in its own name, its marketing materials or within its URL. The Virgin group has […]
Licensing your intellectual property allows you to contribute to innovation in a broader sense by allowing others to access your ideas and innovations, and it helps you earn more money on your own innovation. Navigating the world of an intellectual property license is difficult, as you want to strike a balance between your interests and […]
As a business owner, the last thing you want or need is to find out some third-rate company is making knockoffs of your product and selling them to your consumers. Not only might someone try to take you to court if the knockoff causes harm, it also severely harms your sales and hits you in […]
